MAXIMA ON SCENE: 45th RUNNING OF THE BAJA 1000

Maxima Racing Oils backed teams head to Baja to take on the 1000!

SAN DIEGO, CA - Race prep, pre-running and all pre-race festivities have ended for the 2012 Baja 1000. This year marks the 45th running of this prestigious event and is celebrated in true SCORE style – by covering over 1000 miles and racing all the way to the tip. This year’s race has drawn over 300 entries from 34 States and 23 countries. The first finishers are expected to cross the finish line after 20 hours of racing along the brutal 1000 mile course.

This year’s 1000 will be as intense as ever with McMillin Racing attempting to repeat some of its past success and wins south of the border. The McMillin Racing program was one of Maxima Racing Oils’ first Trophy Truck programs and for the past several years has been instrumental in the real world testing of Maxima’s high-performance line of products. Also joining the Maxima family in 2012 is the ever tough TSCO Racing team. TSCO has been serving notice in BITD and SCORE for a number of years and currently leads the points in the BITD championship.

“There is an amazing amount of talent running in the race this year and it’s set to be one of the most exciting races to date. I recently spent a few days in Mexico with Sal Fish and Rick Johnson finalizing their Baja 1000 Tequila project and the excitement shared when talking about the race, where it’s come from and where it’s going was awesome. The Baja 1000 is the most challenging race in the world. It’s always great to be a part of it, but the 45th running is the coolest.” Danny Massie, President  Maxima Racing Oils.

Maxima Racing Oils has a complete line of off-road racing oils and fluids from engine, transmission and rear diff oils to some of the best shock oils, hi-temp brake fluids and high-performance coolants. Maxima has participated in off-road for over 3 decades working with professional teams (McMillin, TSCO, Herbst, etc.) and industry leading companies (FOX, ATD, etc.)

Expect Maxima Racing Oils backed teams to be among the fastest finishers. With the best machinery, intense focus and a little luck, Maxima hopes to play a role in another Baja championship in 2012.

START YOUR ENGINES - Maxima Racing Oils was created for world-class racers, men and women who challenge the limits of possibility. Their demands on equipment drive us to look beyond conventional ideas and to exceed industry standards. It’s in our DNA to identify problems, formulate solutions and execute at the highest levels of competition. A simple goal to make things better than ever thought possible. Maxima believed it could change lubrication and along our 30 year journey – many others believed in us too. Superior technology transcends sport to enhance the experience of consumers and racers alike. Our market leading products are used in over 50 countries around the globe and include engine oils, suspension fluids, coolants, care products and accessories. These products represent our commitment to excellence and a passion for redefining what is possible.

Maxima is a race-inspired, product driven company. We formulate, develop, manufacture and distribute high performance oils, lubes and ancillary products. The essence of our brand is communicated through hundreds of championships with world class racers, tuners and teams who rely on Maxima for unsurpassed performance in highstress conditions without fail.

Founded in 1979 and headquartered in Southern California, Maxima is recognized as one of the most coveted brands in the racing industry. Decades of active involvement in professional racing has led to powerful technology and a full array of market leading products. The company continues its heritage by playing an active role in the sport and racing communities. We strive to deliver superior quality for the recreational athlete or World Champion.

For more information: www.MaximaUSA.com